{"id":213,"date":"2015-08-14T18:31:57","date_gmt":"2015-08-15T01:31:57","guid":{"rendered":"http:\/\/panjora.com\/wordpress\/?p=213"},"modified":"2015-08-14T18:31:57","modified_gmt":"2015-08-15T01:31:57","slug":"the-french-perfume-company-shaking-up-the-industry","status":"publish","type":"post","link":"https:\/\/panjora.com\/wordpress\/?p=213","title":{"rendered":"The French Perfume Company Shaking Up the Industry"},"content":{"rendered":"
http:\/\/nymag.com\/thecut\/2015\/08\/meet-the-robot-disrupting-the-perfume-industry.html<\/pre>\n
By Kathleen Hou<\/p>\n
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Photo: Courtesy of Ex Nilho<\/pre>\n
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For evidence that the perfume industry hasn\u2019t changed much in decades, just take a walk through the perfume floor of a typical department store. The\u00a0Perfume Cowboys<\/a> may be slightly less prevalent, but the same marketing techniques still apply: salespeople shouting “Burberry!” “Chanel!” (and occasionally “Bieber<\/a>!” “Swift!”) and trying to convince shoppers to buy the latest concoction via nasal assault. While the introduction of synthetics into perfume-making has yielded some technological progress, perfume companies can be hesitant to talk about it, fearful of dispelling the myth that every element in your fragrance is distilled from rose petals personally stomped by a perfumer in Grasse.<\/p>\n
Enter Ex Nihilo<\/a>, a luxury French perfume cooperative looking to shake up the conservative perfume industry \u2014 beginning with a perfume-making robot called the Osmalogue. The company’s three Parisian founders, Sylvie Loday, Olivier Roy\u00e8re, and Beno\u00eet Verdier, hope to do things differently. They launched with eight new scents, none of which are inspired by love, seduction, or any of the other themes perfumers usually reference. Instead, there is Vetiver Moloko<\/a>, which is based off of the milk narcotic cocktail in A Clockwork Orange<\/i>, and Fleur Narcotique<\/a>, a scent that twists the flowery notes of neroli to become slightly metallic and druggy-smelling.<\/p>\n
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